Most churches find it challenging to adopt church online in ways to drive real engagement instead of publishing for vanity metrics’ sake. Digital ministry is hard since content consumption habits have changed drastically and you can’t just copy/paste analog content offline to online. In this workshop, you’ll discover the 4 shifts you need to grapple with so that you can create content with purpose to target, attract and engage your community online.

Learning Objectives:

• Identify the 4 disruptions of decouplement happening with content consumption toda
• Learn the 4 questions you need to satisfy for content that drives engagement
• Learn 7 ways to use content with purpose for digital ministry

This class is also available in shorter segments for ease of use. Click the links below to view each segment:

Workshop Segments

• Class Introduction
• Segment 1: 4 Disruptions of Decouplement
• Segment 2: 4 Questions of Engagement (current session)
• Segment 3: The T.G.I.F. Gospel
• Segment 4: Reality #1: Decentralized Audience
• Segment 5: Reality #2: Mix UP the Modalities
• Segment 6: Reality #3: Crowdsource for Cause
• Segment 7: Reality #4: Rise of the Asynchronous
• Segment 8: Reality #5: Serial Episodic Content
• Segment 9: Reality #6: Video is the New Black
• Segment 10: Reality #7: 1 Day to 7 Day Consistency
• Segment 11: Conclusion
• Segment 12: Q&A