Striking a balance between deeply believing in ideas and being open-handed with the work is key for the longevity of creatives and the sanity of stakeholders. In this workshop, we will look at an original presentation from Passion Conference, following the process from initial conception to event execution. With the hope of understanding when to embrace, abandon, and even lean into the dreaded Frankenstein of directions.

• You will learn how to adopt a process that is alive, embraceable for creatives, and timely for stakeholders.
• Learn how to rapidly ideate verbal and visual ideas while also navigating the bandwidth of your team(s).
• Gain insight on best practices and pitfalls to avoid when pitching creative at any scale.
• Learn to set up creatives well with active assets and tools that live outside a typical PDF guideline, that encourages creative problem-solving.