We live in an age where video is moving away from the cinematic experience and toward social media influencers that utilize little gear and shoot primarily on their phone. This is called the Creator Economy and it is sweeping the world by storm.
In this session, we’ll explore the ever-changing nature of content and content strategy against the backdrop of the taste and needs of the next generation. By examining the rise of the creator economy and the societal shift from trusting institutions to individuals, we’ll gain insights into what the next generation desires from content and what motivates their engagement.
Workshop Segments:
- Segment 1: Intro
- Segment 2: Creator Economy
- Segment 3: Major Disruptions
- Segment 4: What’s Being Created
- Segment 5: Who’s Creating the Content
- Segment 6: How’s the Content Packaged
- Segment 7: How’s the Content Distributed
- Segment 8: Needs of the Next Generation
- Segment 9: The Chosen’s Unfiltered Initiative
- Segment 10: Crafting Next Gen Content
- Segment 11: Conclusion
- Segment 12: Q&A
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