Sometimes, it’s good to give your church a visual facelift; but, there’s a way to do it right and a way to do it wrong. Come learn from expert Dex Alexander how to implement a rebrand in your church in a way that increases engagement and excitement about the season ahead. We’ll also talk about the power of a logo and why a brand is important for the local church.

Learning Objectives:

1. Learn the 4 questions you need answers to BEFORE you rebrand.
2. Walk away with examples of rebrands done well and why.
3. Identify why you should OR SHOULDN’T attempt rebrand in house.
4. Explore a futurist’s view of how to think of your rebrand.

 

Workshop Segments

• Class Introduction
• Segment 1 – Why are we Re-branding?
• Segment 2 – Who are we Targeting?
• Segment 3 – Time and Budget Needed to Re-brand? (Current Video)
• Segment 4 – Should You Re-brand in House?
• Segment 5 – Case Study: Sandals Church Re-brand