We live in an age where video is moving away from the cinematic experience and toward social media influencers who utilize little gear and shoot primarily on their phone. This is called the Creator Economy and it is sweeping the world by storm.

In this session, we’ll explore the ever-changing nature of content and content strategy against the backdrop of the tastes and needs of the next generation. By examining the rise of the creator economy and the societal shift from trusting institutions to individuals, we’ll gain insights into what the next generation desires from content and what motivates their engagement.

• Grasp the significance of the creator economy and its implications on content, gaining an understanding of how trust in individuals is transforming the media landscape and can transform your content strategy
• Gain insights into the desires and needs of the next generation when it comes to consuming content, enabling you to create media that effectively captures and retains attention.
• Learn practical techniques and strategies for designing content that aligns with the needs and expectations of the next generation
• Explore ways to future-proof your content strategies, remaining adaptable in an ever-changing media landscape and staying ahead of emerging trends to effectively engage with the next generation.