Most Pastors are asking, “How do we get people back?” We are in a unique and ever changing moment where understanding and maximizing marketing, advertising, and story telling well matters. It’s not enough to just “get it” we have to know what it means for the next season of ministry and how we will use these tools to increase the kingdom.
Learning Objectives:
- Understanding marketing, advertising, and storytelling – they are not the same
- Building a plan
- What mediums matter
- The ability to shift your message from promotion to conversation
This class is also available in shorter segments for ease of use. Click the links below to view each segment:
Workshop Segments
- Class Introduction
- Segment 1: Learn to Pause
- Segment 2: Marketing vs. Advertising
- Segment 3: 8 Ingredients for a Strong Marketing Plan
- Segment 4: 4 Characteristics of Advertising
- Segment 5: Making a Great Communication Plan (current session)
- Segment 6: Example of a Communication Plan
- Segment 7: Q&A
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