“Email marketing for churches is dead!” This couldn’t be further from the truth. Email has the largest reach compared to all other channels—including social media, text messages, apps, and ads. Despite misguided criticisms, email is still one of the best channels to create connections, build strong relationships, and turn spectators into active participants. At this workshop, you will learn:

Key Takeaways:

• What you’re doing now that’s turning OFF your audience and leaving your emails unread
• How to turn one-time visitors into ACTIVE members using a welcome sequence
• To send the right emails to the RIGHT people so they don’t ignore important communication
• The ins and outs of email marketing to help your church get the RESULTS you want

with Janelle Suzanne, Louder Agency

 

Workshop Segments

• Segment 1 – Why Emails
• Segment 2 – Visitor Welcome Series
• Segment 3 – Deliver Value That is Relevant
• Segment 4 – Always Include Call to Action
• Segment 5 – Don’t Sweat Unsubscribes
• Segment 6 – Q&A