At the closing for SALT16, founder and visionary, Luke McElroy, shared the foundations of creativity.

“We believe creativity must embody four key things in order to be effective.”

Be Unique – God didn’t call us to copy, but to create.
Be Collaborative – Ministry was never designed to be done in isolation.
Be Excellent – A posture of the heart rather than a pursuit of perfection.
Be Contagious – Art is the language of the invisible, it should move us closer to Him.