For those who serve in church communications, it’s a fine balance between leveraging our online presence to get people to a virtual environment we create, or the brick and mortar. If we’re not careful, we’ll find that our virtual experience has created an entirely new church. In this class, we’ll discuss this balance, how to leverage our online technology well and why creating these in sync is so vital to effective ministry in a content-centric culture.

Learning Objectives:

1. Learn the power of a great recap and why timing is everything.
2. Pull back the curtain on technology and see why it matters so much in our online experience.
3. Identify key tactics to measure and know your key demographics
4. Gain a new process for how to increase conversation in a group setting.

Workshop Segments

• Segment 1 – Facebook Mentions & Content
• Segment 2 – Instagram
• Segment 3 – Where Should I Post?
• Segment 4 – Who is Your Audience?
• Segment 5 – Why a Team is So Important (Current Video)
• Segment 6 – How Often Should You Post?