A career communications director, worship leader, and tech producer walk into a bar … they’re here to meet with a church stuck with dated definitions of roles and staff structures. The harder it works, the more things stay the same. And, the longer it goes on, the more the more the Church loses credibility in today’s culture (during and after shelter in place).

Learning Objectives:
1. Rewrite the operating rules of Worship, Production, and Comms as an interdependent “brand ecosystem” as a tool for growth.
2. Define conventions of a good “experience” and effective “communications” for a gathered and ungathered church.
3. Identify why top notch communications, worship, and production is hurting your brand and what you can do about it.